美国Lindsay Perkins设计师牛奶、面包包装设计欣赏
这一系列包装更多注重的是产品外包装的可回收性,以及尽可能少而精的表达
产品的信息,而且简洁的设计风格,更具食品的购买欲!
这些产品的相关信息是直接印于瓶上,省去了标签环节!
“The idea behind the design is to do sustainable, organic, label free packaging. Since all produce grown at organic farms is just a little bit different from each other, I decided to make everything about the packaging, just a little bit different from each other. The phrase “the grass is greener of our side” is the concept behind the designs. The paper used for the bag and menus at their store and cafe is 100% recycled and biodegradable, made with grass seeds. So however it is disposed of, wherever it ends up, grass will grow, a way to give back to the farm’s free-range animals. All type used in the packaging is hand rendered in the shape of grass. The milk jugs, which are label-free, have all information printed right on the glass, and would be returned by the customer to be refilled and reused. The cheeses are packaged with biodegradable cheesecloth and biodegradable wax paper. Whether it is cheese made from goat’s milk or cow’s milk, is differentiated by the sticker which holds the wax paper together. All products/packages are stamped with the farm logo “Nezinscot Farm”, again, making each package unique from one another. Even though it is the same stamp, the reproduction on each is just a little bit different, just as produce from an organic farm.”
Edit Finishing:Design Source
Designer: Lindsay Perkins